The Craaft Legacy goes global – exhibits at IFA Berlin

Swedish company The Craaft Legacy are the founders of MAGNETO, the world’s first magnetic mobile case that can be attached to all metallic surfaces, a function invented by us in 2010. The same team has also developed the first mobile case compatible with wireless charging, Qi. Under the brand Marvêlle, the fourth generation mobile cases will now be introduced at the IFA trade show in Berlin.


International Funkausstellung Berlin (IFA) is the world’s leadest trade show for consumer electronics. Over the last few years, mobile manufacturers have increasingly dominated the trade show. At IFA, the visitors have the opportunity to see more digital lifestyle products in one place than any other place in the world.


IFA 2018 will take place from Aug 31 to September 5th. And this year, Swedish mobile phone case company The Craaft Legacy, exhibits for the first time with the brand Marvêlle. You can find The Craaft Legacy in I-Zone, Hall 15 Booth 147.


– Last year we were here as visitors and since, we’ve been eager to exhibit ourselves and showcase our products. Now the time has come and we are really excited about it! But what we most look forward too is meeting our existing customers as well as meeting new potential customers,


says Jean Paul Ibarra, CEO for the Craaft Legacy AB and continues:


– We have great expectations for the week. IFA will be visited by most major potential customers from within the telecom market. As we now work hard towards becoming a global brand, the natural step for us is to begin exhibiting at IFA 2018 in Europe..

From Daniel Wellington and Happy Plugs

In order to strengthen the company’s team for the global venture, The Craaft Legacy has recruited Jodie Larsson as Global Sales Manager. Jodie has, among else , a background from Swedish watch giant Daniel Wellington where she was one the first employees, as well as Swedish headphone brand Happy Plugs. Jodie will join The Craaft Legacy at IFA 2018 which also marks her official start with the company!


We are in a very expansive phase and are extremly proud of having Jodie joining our team. The mobile accessories market is increasing rapidly every year and will be valued at $152 billion in 2025. Jodie, with her solid experience is the right person to lead our growth globally


says Jean Paul Ibarra and continues:


– Have you heard the story of how FC Barcelona set the deal with football player Messi? They sat at a restaurant and signed on a napkin. It was a bit the same with Jodie. I see her as a real Messi solicitation to our company.

We wish to invite you to our stand and show our new fantastic collection.

You will find The Craaft Legacy | Marvêlle at Hall:15 Stand: 147. (iZone)

If you would like to book a meeting don’t hesitate to contact us at: